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SEO Training

SEO Training in Chennai

Search engine optimization or SEO is a process of incorporating search engine friendly elements in to a website so that it improves the visibility of the site in the concerned search engine result pages. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.

SEO (Search engine optimization) training in IUC Chennai , provides the students a hands on experience on the process from the basics to advance real time project demonstration. Our practical and real time SEO (Search engine optimization) project scenarios training helps students to work better on Website designing projects. Our SEO (Search engine optimization) training program helps every student to achieve their goal in Web designing career. As one of the top institutes in Chennai since 1997, We designed the course in easy and elegant for the students. The training provided here helps the students to get immediate placement after course completion.

SEO Training Course content

Module 1

On-page Optimization

  • What is On-page Optimization
  • Keyword Research with Google Keyword Planner
  • How to select Domain Name ?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • What are Meta Tags - Description, Keywords, Author, Country, Robots
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • What is Content Writing ?
  • SEO Friendly Content Writing {Insert keywords in content}
  • Anchor Text, Link Title
  • Robots.txt file use and creation
  • HTML Sitemap creation
  • XML Site Map Creation
  • ROR text sitemap
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
  • Why is Alexa Rank Important ?
  • Alexa Integration

Module 2

Off-page Optimization

  • What is Off-page Optimization ?
  • What are Backlinks ?
  • Why Backlinks are Important ?
  • How to Get Backlinks ?
  • Difference between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank?
  • How to increase Page Rank?
  • Search Engine Submissions
  • What is Content Writing?
  • Directory Submissions
  • Article writing and submissions
  • Press Release writing and submissions
  • Blog posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds
  • Link Exchange (one way, two way and three way)

Module 3

Search Engine algorithms

  • Basics
  • What is Search Engine Algorithms?
  • How Algorithms Works?
  • Why Search Engine need to update it's Algorithm?
  • Search Engine Penalties and Recoveries.
  • Why Search Engine penalize a website?
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update?
  • How to recover your site from Panda, Penguin and EMD?